UK House Hunters Would Pay 5 Per Cent Extra for Faster Broadband Homes

A new trial conducted by independent estate agents Delaney’s in Essex (England, UK) has revealed that houses which were advertised alongside their broadband ISP download speeds were twice as likely to get a viewing request and scored 40% more online web page views in general.

The study, which involved BroadbandChoices.co.uk, also found that a third of the 2,000 strong house hunting respondents would be willing to pay between 2% and 5% extra for a home if it meant they could have a “high speed broadband” connection. That could mean adding anything from between £4,000 to £10,000 on to the price of a home advertised at £200,000.

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